This is a modern way of delivering digital content to consumers through the use of integrated digital screens. Digital Signage can be seen as an innovative way to communicate with a client, as a kind of private television channel targeted at out-of-home audiences. Allows you to broadcast a message in accordance with certain parameters, attributes, and even with a specific time or place. Today it is an interesting alternative to traditional advertising media such as billboards, posters, or banners.
What are the benefits of an innovative form of promotion?
Digital Signage is an effective way to inspire your audience. Dynamic content delivery continues to be a relatively new solution, so it can produce a surprising effect. This brings the desired results, because what surprises is usually in the memory. In addition, the presented way of promotion involves:
- the ability to target a transfer for specific parameters (target group, time, place),
- introduction of dynamic transmission to decision points,
- an opportunity to track the recipient’s response in real time,
- to manage the appearance of the presented content,
- reduced expenditure on marketing communications,
- large spectrum of applications.
Where the presented solutions can be used?
Digital Signage solutions can be used anywhere, but the best results will come if you place them where you are most likely to see them. Very often used in places where consumers make purchasing decisions.
- outside and inside the building,
- in cars.
This form of transmission slowly and effectively displaces large format billboards, static posters, banners. Dynamic messaging attracts more attention and will attract more audiences. You can successfully apply Digital Signage to the main arteries of the city, popular tourist attractions, cult sites and corporate headquarters.
Digital screens are very often installed in buildings such as offices, shopping centers, clubs, hotels, cinemas etc. They effectively replace traditional advertising solutions. Eliminate flyers, posters, brochures, banners slowly. Due to the possibility of customizing the Digital Signage system to individual preferences, the screens can also be used to display, for example, restaurant menus, store promotions information, current world and country information, pro-social activities, etc.
Modern public transport is perfectly adapted to the applications of Digital Signage. Trams, buses, are the space used by a huge number of people. Small space and prolonged transit time (especially on longer journeys) are conducive to dynamic viewing on the screen.
Ad experts admit that Digital Signage can be a much more effective way of communicating with a potential audience than standard media. The constant development of this technology means that its use is almost unlimited and new ideas are emerging on how to reach the potential customer with it. The success of the system consists of three components: software, hardware and tailored content.
Software for Digital Signage
The first, extremely important component is choosing the right system platform and software for managing content displayed on screens. Of course, we are aware that it is very easy to get free software right now, but experts appreciate their low quality. Despite the savings, purchased freeware applications will not give us such enormous capabilities as professional Digital Signage software.
The most important part of software is CMS, that is Content Management System. It is he who gives full control over the software and displays all the data. You can also schedule your activities and check the technical status of your existing Digital Signage campaign. The transparent interface is very easy to use, which significantly speeds up the workflow.
Digital Signage enables you to bring advanced content to your display with content that is unique and focused on your audience. This includes:
- presentations in HTML, CSS, JS,
- live videos in HD,
- animations in Flash.
In addition, depending on the needs of Digital Signage, you can use existing dedicated templates or create new ones. It is they who contribute to the better execution of their own marketing campaign. Available templates can be freely modified using your hardware.
Solix offers Digital Signage solutions compatible with Android and Windows. We guarantee the stability, functionality and versatility of our software, which will allow you to create all sorts of media, manage all your multimedia content, and control all devices connected to your system. You can be assured of its efficient work 24 hours a day and 7 days a week.
Where can I use the presented solutions?
The right software will not deliver the expected benefits unless it can work with state-of-the-art hardware solutions. Keep in mind that professional hardware is one and the other is its optimal configuration, parameter matching and regular servicing. If you take care of each of these elements can be sure of the stability, efficiency and performance of the entire Digital Signage system.
In our offer you will find first class equipment. Modern tablets, computers, advertising monitors, impressive LCD totems, as well as Light Boxes and many other devices to display the content we created. You can be assured of their durability, solid performance, optimum performance, and aesthetic appearance, which also does not affect the marketing effect. Importantly, the entire Digital Signage system is configured in such a way that it is not necessary to replace its components frequently.
Each content must be conveyed appropriately to its message, and also tailored to the recipients themselves. Therefore, Digital Signage has enabled displaying content such as text, videos, RSS feeds, images / graphics, web pages (including social media sites such as Facebook and Twitter). Digital Signage is also well suited for showing weather, streaming, or sorting product prices. It is possible to use files:
- video: flash FLV, MOV, SWF, MP3, MPEG-4, 3GB (H.264), M4V,
- audio: MP3,
- documents: PDF (Adobe),
- pictures: PNG, GIF, JPG.
Many years of experience and knowledge of the specificities of Digital Signage systems allow us to create unique content. Powerful dedicated device-specific creations targeted to a specific audience. Content creation capabilities for this modern platform are almost endless. We will make unique advertising for you as well as help you create your own. We will show you what are the best practices for how to tailor your Digital Signage materials to a specific target and where they will be displayed.
Digital Signage – Communication using a Digital Image
An effective and eye-catching advertising message allows you to significantly grow your potential customers, interest them for a product, service, or event, and let them know about your buying opportunities. Before preparing all materials we plan our activities accordingly, we know the expectations of our clients, analyze the target group and aim for the maximum goal.