POLSAT PLUS GROUP
Brand new communication
Digital Signage as a support for holistic company to people communication at stores across Poland.
Digital Signage is a brand new communication. It is worth to implement especially when attractive message is a key to build awareness of your customers. Digital Signage implementation for Polsat Plus Group was divided into two stages.
Innovative digital displays monitors with stands were delivered to over 650 stores. Comprehensive scope of work included purchase, assembly and configuration of all components. Monitors were divides according to their functionality – over 500 are semi-outdoor type with increased brightness, adapted to requirements of displays windows. The remaining ones are adapted to the requirements shopping arcades.
Second stage is still ongoing and it is focusec on fully eauipping the strores with modern walls and single monitors in the Plus and Polsat Box zones. Comprehensive configuration of devices with the Magic Info system will ensure efficient and flexible management of the content displayed on the media. The completion of the second stage of the project will make Polsat Plus Group fulfill its promise to the consumer – all stores will look exactly like in advertising spots.