Click Reports > Collected data report to display the Collected data report tab. Use the options to generate a report of additional data that has been collected.
To collect additional data, an event can be created that, for example, allows a viewer to touch an advert and register interest for a product. Data collected can include email addresses, phone numbers, and other text data. A collected data record contains the following data:
- Collection time
- Item ID
- Screen ID
- Data collected
When a user is allowed to interact with a web page, each new web address visited will also be added to the collected data. Scanned barcodes and NFC tags will also be added to the collected data.
Note: The collected data for each record is limited to 100 characters. If a web address or other data exceeds this length only the first 100 characters will be available.