RETAIL MEDIA
How retail media works
See if it's the right solution for your business.
„ The retail media gap is becoming increasingly evident: most purchase decisions are still made in physical stores, directly at the shelf, where approximately 80% of transactions happen. Yet nearly 90% of retail media investment is directed toward online channels. Without proper integrations, manually updating content across dozens of store locations can take up to three days. This demonstrates the critical need to combine data, technology, and communication at the very point where consumers make their buying decisions.”
- Łukasz Sędzicki, Director of Development & Digital Signage Expert, SOLIX
We connect data, content, and communication within a single ecosystem.
Today, businesses rely on multiple systems, including SAP, CMS platforms, and digital screens across their retail locations. By integrating these environments, companies can automate content management, update product information in real time, and deliver consistent communication across all points of sale.
Our digital signage solutions help retail networks create better customer experiences, streamline operations, and unlock the full potential of retail media from promotional messaging to brand advertising campaigns.
One Connected Ecosystem
SOLIX's retail media is not about selling displays it is about creating a fully integrated ecosystem where technology, data, and content work together to drive measurable business value.
Our approach is built on three strategic pillars. Each pillar delivers value independently, but together they create a complete solution that maximizes the potential of every deployment and delivers measurable impact.
Real Business Value
If you are a CEO:
- Full control in minutes, not days
Update promotions, prices, or messages across your entire store network instantly once approved in the system. - Consistent brand communication across every location
Online campaigns and in-store messaging work together seamlessly, eliminating inconsistencies between channels and teams. - Complete visibility across your entire network
One platform shows what is displayed, when, and where across every retail location.
If you are a CFO:
- Less operational effort and lower management costs
One central CMS replaces manual updates carried out separately across individual stores. - Measurable return on investment
Data on exposure, engagement time, and sales impact replace assumptions with measurable results. - A new revenue stream from advertising space
In-store screens can generate additional revenue by enabling brands and FMCG suppliers to purchase advertising space based on real traffic, exposure, and performance data.
If you are a Marketer:
- Context-driven communication
Deliver different messages at different times of the day, based on customer behavior and in-store conditions. Content can also respond to real-time product availability. - Campaigns managed centrally and automatically
Plan, launch, and pause campaigns according to schedules without involving IT teams for every update. - Data-driven reports, not opinions
Campaign performance presented through clear metrics, ready for analysis and executive reporting.
When Can Retail Media Deliver the Greatest Value?
Retail media creates the greatest impact for organizations that:
→ operate multi-location retail networks and need a scalable way to deliver consistent communication across every store,
→ already use digital signage but struggle with limited results, fragmented management, or high operational workload,
→ work in FMCG and want to influence customers at the exact moment purchase decisions are made,
→ manage shopping malls or retail environments and want to unlock additional value from their digital screen infrastructure,
→ operate restaurant chains and need connected solutions, such as digital menu boards integrated with POS and sales systems.
MODERN COMMUNICATION
An innovative, connected ecosystem powered by a centralized content management platform enables dynamic and engaging customer communication. Combine different devices into one integrated environment and deliver creative, real-time content experiences updated instantly with just a few clicks.
